Emaar Dubai Creek Harbour Launch

Lead Producer | Eleni Willmott

Agency | UNIT9

Client | EMAAR

DIGITAL + EXPERIENTIAL

The Dubai Creek Harbour Launch was an event commissioned by EMAAR in 2018 to showcase their new mall and sell retail space to top retailers in Dubai. At the sales office by the foundations of the next tallest building in the world we created a 50m x 30m by 18m high temporary scaffold structure wrapped around their existing sales office. Inside this air conditioned structure we re-crated a to scale blue print installation of one of the piazzas in the classical European themed mall area that is to be built. Alongside the physical experience we created an AR layer for the central flat iron building, with a number of plinths inside with markers where you could look through an iPad and view some of the beautiful products that can be bought at the mall.