BMW Mini ‘Launched by’

Producers | Ulla Winkler, Helen Dulay, Eleni Willmott

Client | BMW Mini

Agency | Anomaly

Production Company | Fly Helo

FILM

Working with creative production house ‘Fly Helo’ and part of a triplet producer team we took on the challenge of creating 9 x films to launch the new Mini hybrid range. The campaign focused on 8 x creators from around the world, the brief was to ask them how they would like to launch the car in their own style. The creators included Sir Paul Smith, Briana (Skateboard pro from NYC), Lakwena (Street artist from London), Charlie Cooper, Rankin, Tuba (Influencer baker from Istanbul), Jonathan Jay Lee (Marvel Artists from HK) and Lil Miquela the virtual influencer from LA. We also created a supercut of all 8 films. This project was face paced as all 9 films wee created in just 8 weeks including post production.