Hello Europe Genesis Launch

Films + Content Capture Producer | Eleni Willmott

Client | Hyundai Genesis

Agency | MC Saatchi Talk

Content + Technical Production | Pixel Artworks

FILM + EXPERIENTIAL

Live in Lauterbrunnen in the iconic Swiss Alps we mapped a gigantic rock-face with over 1 million lumens. Using the rock as our canvas we projected a carefully curated 3 min animation. The content created by the talented team at Pixel Artworks was made in such a way that it appeared to be part of the rock.

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BMW Mini - Launched By Campaign