McLaren Artura Launch

Creative Director | Ben Kreukniet

Lead Producer | Eleni Willmott

Client | McLaren Automotive

Agency | Media Monks

Technical Production | Bild Studios

EXPERIENTIAL + FILM + DIGITAL PLATFORM

Working with Media Monks London, we lead the design, technical and film production teams to create an awe inspiring launch for their new hybrid super car, the McLaren Artura. An important part of the brief was to introduce the world to the McLaren Technology Centre in the UK which is the home of McLaren Automotive and Motorsport Teams. Utilising the curvature of the buildings architecture we crated a digital zoetrope from semi transparent LED material. This allowed us to create three dimensional movement and capture interesting shots of the building from reflections in the lake opposite to overhead drone shots of the car through the architecture of the building.

The output from this project was a 15 min film incorporating the car launch, Historical McLaren film with their CEO and a Q+ A session all streamed via a bespoke microsite.