Samsung ‘The Art of Innovation’

Lead Producer | Eleni Willmott

Agency | UNIT9

Client Agency | Chiel

Client | Samsung

DIGITAL + EXPERIENTIAL

Working alongside the team at UNIT9 we produced two interactive window campaigns at the famous KaDeWe department store in Berlin. Each campaign involved taking over all 10 windows to instal interactive retail displays. Using sensors passes by could interact with the windows, influencing the lighting or mechanically being able to move the display around or influence the scenes. We also had a Kinect camera to create a ‘dance with me’ avatar where users could choose their furry avatar friend and dance. We used kinetic technology to create a moving butterfly display window to demonstrate the feature of the new Samsung fold phone. All windows had to be installed overnight ready for the next morning. A very nice mix of analogue and digital installations created a really fun and interactive campaign.