Candy Crush and Friends

Lead Producers | Ulla Winkler & Eleni Willmott

Lead Agency | UNIT9

Client Agency | MC Saatchi Sports & Entertainment

Client | King Games

DIGITAL + EXPERIENTIAL

 

Working alongside M&C Saatchi Sports and Entrainment to create the launch event for the Candy Crush + Friends Saga. Working with King Games and Wizard Entertainment Inc. We hacked the Candy Cush + Friends game and created a mega version that was projection mapped onto a skyscraper in downtown Manhattan. This mega projected version of the game could actually be played live on the building via an oversized touchscreen tablet.

We won a world record for this project for largest projection mapped gameplay.

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