Bentley Motors EXP100 Launch

Lead Producers | Ben Fender + Eleni Willmott

Lead + Client Agency UNIT9

Client | Bentley Motors

DIGITAL + EXPERIENTIAL + BROADCAST

To celebrate Bentley Motors Centenary year we transformed the Iconic CW1 House, the home of Bentley UK, their iconic showroom into a multi-sensory experience space. We live streamed the launch of the EXP100, Bentley’s first fully electric luxury GT. Creating engaging content for the 20 metre Curved LED screen which parted to reveal the car. We curated 30 launch shows for special guests, press and Bentley owners over a three week period.