Rina Sawayama - Lucid

MARS xR Studio

Creative Direction | Real Good Liars

Producers | Ben Fender, Eleni Willmott

Technical Production | MARS, BILD Studios

Client | Rina Sawayama

VIRTUAL PRODUCTION - xR Technology, Notch, Mosys, Unreal Engine

As part of a xR R+D project with MARS Studios, we created a music video for emerging pop star Rina Sawayma. We created a virtual mansion in Unreal Engine, where Rina performed her new single ‘Lucid’. Using front plate effects in realtime engine ‘notch’ we were able to layer AR effects onto the scene. We used Mosys camera tracking technology and a set extension to create the illusion of a super wide set. Using additional SFX like wind machines and treadmills we were able to create a fun and immersive music video in a unique style. All in realtime.